Once Upon a time in the late 90’s, a lady passionate about transforming tourism in Uganda visited America to attend the World Bank’s Africa Club Conference. During her visit, she met the ATA front runners. She was inspired and interested in the Association.
On return to Kampala, she wrote to Africa Travel Association(ATA) seeking to know more about the ‘league of extra ordinary tourism players’ and what benefits it would bring for the tourism stakeholders.
After a long while, Hellen C. Broadus, President of ATA and David J. Sanders the CEO responded to Maria Baryamujura on February 7, 1999. In the letter, was the composition of the ATA membership in three categories; a) Active Membership; African Tourism Ministries, Airlines and Hoteliers, Tour operators and Travel Agencies, b) Allied Membership; representatives from the press and educational institutions and c) Associate Membership; Individuals engaged in the promotion of travel and tourism.
The letter highlighted the ATA benefits among which included; Participation in the ATA’s annual International Congress and trade shows at selected African and US locations. There was a guarantee for automatic membership in one’s local chapter and participation in all chapter fuctions. More to that, was subscription to the ATA’s quarterly newsletter and other informative material distributed by the ATA.
The email further pointed out benefits such as personal ATA membership card, use of the ATA’S membership list, opportunity to participate in educational FAM tours to Africa, use of the ATA’s logo on one’s company stationary and office documents ,use of the ATA’s name as reference for one’s professional activities and referrals from the ATA to one’s company of potential travellers to Africa .
The letter invited Maria Baryamujura to attend the ATA’s 24th Annual International Congress in Ghana in the same year. ATA thought it would be a great opportunity for her to represent the Ugandan tourism industry and network with many African and North American tour operators.
On 9th,December, 2003 at 3pm, an interim committee of ATA Uganda Chapter was formed under the Chairmanship of Ms. Maria Baryamujura at Kampala Casino . The committee comprised of Maria Baryamujura (ED COBATI), David Lukwago (Hotel Africana), Christine Mwinike (Crystal Safaris), Marinka Sanc-George( Let’s Go Travel),Yusuf Mubiru(Volcanoes), Lukia Otema(East African Airways), E.N Windt( Swan air travel), Yogi Birigwa(United Airlines), Amos Wekesa(Great Lakes Safaris) , Alex Mango and Kelley MacTavish( Pearl of Africa).All the above made a commitment to be founder members of the chapter.
A further meeting with Mrs. Susan Muhwezi was confirmed for December 10, at 10:00am in her Boardroom at AGOA. The responsibility was given to Ms. Baryamujura, E. Windt and Mrs. Birigwa to meet Susan Muhwezi, the current President, ATA Uganda and Chairperson of Uganda Hotel Owners Association(UHOA).
The ATA headquarters was thrilled to have Uganda as a chapter of ATA and on Friday, December 19,2003 the Associate Director ATA, Marilyn Eugene forwarded Maria the membership application . The chapter was to meet monthly and Bi-monthly, conduct chapter business, showcase African destinations, network for promotional opportunities and tour offerings and also disseminate information sent from Headquarter office congress information and symposium.
On 22, December,2003, David J. Saunders, the Membership Chairperson of ATA responded to Maria’s inquiries about the functions of a National Chapter. Saunders suggested that the Executive committee develops an annual marketing program and consider hosting or participating in several activities and events on a regular basis.
The activities included; new members orientation, monthly chapter meetings, networking receptions and events.
Education and training workshops, trade shows/exhibitions/marketing activities, educational and study tours to various tourist destinations in Uganda, annual international marketing conferences and symposiums, internet access to ATA website and discounts for advertising rates were the other activities.
During November 11-16, 2014, Uganda played host to ATA’s 39th World Congress, a leading global trade association promoting travel and tourism to Africa under the leadership efforts of Susan Muhwezi.
This year, all ATA members and affiliates will travel to Nairobi, Kenya to attend the 40th Annual ATA World Congress from 9-13 November . For Details: http://www.africatravelassociation.org/
CREDIT: Archives of Mary Baryamujura.
Maria is the Initiator of Uganda ATA Chapter and first secretary of AUTO. She is also the founder member and first secretary of SKAL Club of Kampala. She actively foresees the activities of Community Based Tourism Initiative(COBATI) http://cobatiuganda.org/.